Ten Little Pieces Drives Cigarette Butt SRP on the Sunshine Coast
Cigarette butts are the world’s most common type of marine debris, and have been documented to negatively impact biodiversity, ecosystems, human health, and the economy.
At Alexandra Beach on Australia’s Sunshine Coast, Ten Little Pieces led by Alison Foley conducted a social experiment of cigarette butt littering behaviour modification through the installation of a Cigarette Butt Voting Ballot Box (CBVBB). The area borders the Coral Sea, home to 300 endangered, threatened and vulnerable species including the endangered loggerhead turtles that nest on the region’s beaches and the humpback whales that migrate through these waters.
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