A campaign to drive behavioural change among smokers has kicked butt at Queensland Country Bank Stadium, with a decrease in cigarette litter of 71%.
The five game ‘Ditch the Flick’ trial aimed to reduce the amount of cigarette butt litter created around the stadium during events to avoid it ending up in the adjacent Ross River, which runs into the Great Barrier Reef.
As part of the campaign, Tangaroa Blue installed directional signage, cigarette butt bins and designated smoking areas around Queensland Country Bank Stadium during events, and Litter Hero teams also attended to collect data on litter left behind and observe smoker behaviour.
The original target of the campaign was to reduce cigarette butt litter by 50%, so it’s been very rewarding to see this target has been well and truly reached. It has been a pleasure working with the Queensland Country Bank Stadium and it’s exciting to think about what can be achieved with the extension of this partnership to the end of the year.
The Tangaroa Blue Foundation would like to thank all of the Litter Hero volunteers that have come out to help at the events, and invite anyone else who is interested in lending a hand to email firstname.lastname@example.org.
Click here to read the full media release on the Queensland Country Bank Stadium website.
ReefClean is funded by the Australian Government’s Reef Trust and delivered by Tangaroa Blue Foundation.