Consumer choices dictate what products are manufactured and distributed. The less waste we produce the less rubbish will impact our environment and potentially end up in the ocean. Since most of our waste is plastic, a waste reduced life style often equals a plastic reduced life style as well. Whilst living totally plastic free is possible and an interesting challenge (and has been done in this day and age), it is not an practical alternative for most people (think of your computers or cars).However, anyone can aim to limit the consumption of single-use articles, unnecessary packaging and short-lived products. For hints and tips check out our Waste Free Fact Sheets and find some plastic free alternatives in our Sea Store.