Look After Your Tackle
Join the ReefClean Look After your Tackle campaign today!
Our ReefClean Look After your Tackle campaign is an initiative to help educate recreational fishers about the scale and impact of fishing litter around the Great Barrier Reef.
By joining our campaign you’re showing your support for reducing fishing litter and helping recreational fishers look after their tackle.
Download our FREE Look After your Tackle toolkit
We’ve created some awesome images you can share on your socials and display on your tackle box or esky. Simply download them and Look After Your Tackle:
Facebook and Instagram Profile Image
Instagram Post Image
Facebook Post Image
Facebook Cover Image
Why the Look After your Tackle campaign?
With fishing litter plaguing the Great Barrier Reef, in May this year we ran an online ReefClean Source Reduction Plan Workshop looking at how to prevent fishing litter from ending up in the environment.
We are focusing on creating a positive education campaign encouraging fishers to Look after your Tackle.
The Australian Marine Debris Initiative Database shows fishing line is one of the top 20 items of litter impacting the Great Barrier Reef and waterways across Australia.
How does the campaign work?
On the ground we are rolling out targeted sticker signage at a number of stores and fishing litter hotspot locations around reef catchments. We are then monitoring the amount of fishing litter in these hotspots before and after the signage is implemented.
How can individuals get involved?
The easiest way to show your support for the campaign is to display the Looks After your Tackle imagery on your social channels, tackle box or esky.
How can stores help?
We need your help to encourage recreational fishers to look after their tackle. To get involved:
- Simply download the campaign assets from our website: reefclean.org/lookafteryourtackle.
- Display the campaign sticker in store
- Display the campaign design on your socials
- Mentioned the challenge to customers
Why should you join the campaign?
It’s free! And you’ll help to reduce the amount of fishing line that ends up in our waterways.
How long will the campaign run for?
The on the ground Look After your Tackle campaign will be launched in June and the first sites will be reported on by June 30. We’ll look to expand the campaign in the new financial year.