Look After Your Tackle
Join the ReefClean Look After your Tackle campaign today!
Our ReefClean Look After your Tackle campaign is an initiative to help educate recreational fishers about the scale and impact of fishing litter around the Great Barrier Reef.
By joining our campaign you’re showing your support for reducing fishing litter and helping recreational fishers look after their tackle.
We’ve created some awesome images you can share on your socials and display on your tackle box or esky. Simply click to download them and Look After Your Tackle:
Why the Look After your Tackle campaign?
With fishing litter plaguing the Great Barrier Reef, in May this year, we ran an online ReefClean Source Reduction Plan Workshop looking at how to prevent fishing litter from ending up in the environment.
We are focusing on creating a positive education campaign encouraging fishers to Look after your Tackle.
The Australian Marine Debris Initiative Database shows that fishing line is one of the top 20 items of litter impacting the Great Barrier Reef and waterways across Australia.
How does the campaign work?
On the ground, we are rolling out targeted sticker signage at a number of stores and fishing litter hotspot locations around reef catchments. We are then monitoring the amount of fishing litter in these hotspots before and after the signage is implemented. We’re also teaming up with the Australian National Sportfishing Association to run a know your knots challenge.
What’s the KNOW YOUR KNOTS CHALLENGE?
The Tangaroa Blue Foundation and the Australian National Sportfishing Association are challenging fishers across the country to know your knots in a bid to reduce the amount of fishing line lost in our waterways. The challenge is simple:
- Grab some line and a hook
- Film and time yourself tying the improved clinch knot
- Post your video in response to Adam Royle’s TikTok know your knots challenge. You have have 9.5 seconds to beat!
How can individuals get involved?
The easiest way to show your support for the campaign is to display the Look After your Tackle imagery on your social channels, tackle box, or esky. You can also head to TikTok and see if you can beat Adam Royle’s time of 9.5 seconds tying the improved clinch knot.
How can stores help?
We need your help to encourage recreational fishers to look after their tackle. To get involved:
- Simply download the campaign assets from our website: reefclean.org/lookafteryourtackle.
- Display the campaign sticker in store
- Display the campaign design on your socials
- Mention the know your knots challenge to customers
Why should you join the campaign?
It’s free! And you’ll help to reduce the amount of fishing line that ends up in our waterways.
How long will the campaign run for?
The 2nd round of the on-ground Look After your Tackle campaign will be launched in September and the first sites will be reported on by October 30.
For more information, email: firstname.lastname@example.org.
ReefClean is funded by the Australian Government’s Reef Trust.