Ditch the Flick
Join the ReefClean Ditch the Flick campaign today!
Our ReefClean Ditch the Flick campaign is an initiative to help drive behavioural change among smokers around the Great Barrier Reef.
By joining our campaign you’re showing your support for reducing cigarette butt litter and backing a better way of disposing of cigarette butts.
Download our FREE Ditch the Flick toolkit
We’ve created some awesome images you can share on your socials. Simply download them and let the world know how to Ditch the Flick:
[INSERT DESIGN ASSETS WITH LINKS]
Why encourage smokers to Ditch the Flick?
With single-use plastic items plaguing the Great Barrier Reef, in May this year we ran an online ReefClean Source Reduction Plan Workshop looking at how to prevent litter, such as cigarette butts, from ending up in the environment.
We are focusing on helping smokers Ditch the Flick because the Australian Marine Debris Initiative database shows cigarette butts are one of the many items of single-use plastic litter impacting the reef and waterways across Australia.
We also know that even when cigarette butt bins are available, smokers continue to flick cigarette butts.
How does the campaign work?
On the ground we are rolling out targeted directional signage at four cigarette butt hotspot locations around reef catchments. We are then monitoring the number of cigarette butts in these hotspots before and after the signage is implemented.
How can individuals get involved?
The easiest way to show your support for the campaign is to display the Ditch the Flick imagery on your social channels and if you smoke simply dispose of your butts in a bin and – Ditch the Flick.
How can venues and councils help?
We need venues and councils to help change the behaviour of smokers by encouraging them to bin their butts. To get involved:
- Download the campaign assets at: reefclean.org/ditchtheflick.
- Display the campaign messaging at your venue or a hotspot in your council area
- Offer pocket butt bins to customers when you can
Why should you join the campaign?
It’s free! And you’ll help to reduce the number of cigarette butts that end up in our waterways.
Why are you encouraging smoking?
We’re not encouraging smoking, we’re encouraging smokers to change their behaviour and Ditch the Flick.
How long will the campaign run for?
The on the ground Ditch the Flick campaign will be launched in June and the first four sites will be reported on by June 30. We’ll look to expand the campaign in the new financial year.